Our CEO, Davis Bocoks, has just returned from SLUSH - one of the world’s leading technology conferences, where thousands of founders, investors, engineers, and innovators gather each year in Helsinki to explore the future of Tech. And this year, he came back full of insights.
He returned from the conference with a sense that something meaningful had shifted in the heart of the tech world. The event was as electrifying as ever - thousands of founders, investors, engineers, and innovators gathered under the neon lights of Helsinki - yet the conversations felt somehow noticeably different.
The corridors were still crowded, the stages still bold, the energy still unmistakably SLUSH. Yet beneath the surface, there was a quiet shift happening. Conversations were more grounded. Questions were sharper.
Instead, the spotlight had moved to something more substantial: real products, real problems, and real value.
This shift is not just refreshing - it’s necessary.
A More Mature Tech Landscape
One of the most striking impressions from SLUSH was the tone. Rather than chasing the next hype wave, the industry seemed to be collectively refocusing - slowing down just enough to evaluate what truly drives value.
There was a shared acknowledgment - almost a quiet consensus - that the last few years brought a surge of excitement around AI. And while that momentum hasn’t and won’t disappear, the conversation has become more thoughtful. Founders talked about the importance of turning AI potential into practical, measurable outcomes. Investors emphasized clarity, meaningful use cases, and long-term value creation.
This isn’t skepticism - it’s maturity. A recognition that AI is moving from experimentation into its next phase: real integration, real workflows, and real impact.
The sense at SLUSH was that the ecosystem is finally ready to move from ideas to execution - and that’s exactly where the most interesting innovation is happening.
Europe’s Mood: Careful, Calculated, and Surprisingly Optimistic
A particularly interesting trend Davis noticed was the shift in investor behavior across Europe.
While American investors are often more speculative, European VCs this year were both grounded and increasingly confident.
There is more capital available in Europe, and for the first time in a long time, investors seem more willing to take thoughtful risks. Not on flashy concepts, but on companies that understand their sector deeply and build products that solve actual problems.
The mood was almost paradoxical: cautious in evaluation, yet optimistic about the opportunities ahead. And above all, investors valued founders who truly “get” their product - technically, commercially, and operationally.
A Surge of Interest in Physical-World Tech
Among the brightest spots was the growing attention to companies operating in the real world - energy, HVAC, infrastructure, IoT, automation and smart buildings.
On multiple stages and in countless conversations, participants echoed the same belief:
Some of the most important innovation in the coming decade will happen in sectors where technology meets physical infrastructure.
Software alone can’t solve the global challenges around energy consumption, sustainability, building performance, and operational efficiency. It needs the hard stuff - integration, data pipelines, engineering, interoperability, and deep problem understanding.
As the industry gravitates toward practical innovation and real-world impact, Intellify and our solutions fit directly into this movement.
The Enduring Questions Everyone Asked Us
Here are the questions we were asked again and again - highlighting what people are most eager to understand about Intellify and what the market cares about today:
- What makes you confident that you can outperform the larger companies?
Because we focus entirely on digital infrastructure for buildings - without the heavy legacy systems, bureaucracy, and slow innovation cycles that large incumbents face. This allows us to move faster, integrate broader, and deliver more flexible solutions.
- How do you apply the latest technologies (including AI) and where does the real added value come from?
We use modern technologies to solve very practical problems in buildings - not to create complexity, but to remove it. AI and advanced analytics help us predict behavior, detect inefficiencies early, and give operators clarity they can act on immediately. The real value isn’t in the technology itself; it’s in how seamlessly it integrates into daily operations and how directly it improves energy performance, comfort, and decision-making.
Our goal is simple: turn data into insights that deliver measurable outcomes, not hype.
- How do you approach scaling, and what makes your product truly scalable?
Scalability is built into our architecture from the beginning. We designed Intellify to work across different buildings, systems, vendors, and countries - without requiring heavy hardware changes or complex on-site installations. Cloud infrastructure, standardized data models, and protocol-agnostic integrations allow us to onboard new sites quickly and consistently.
This means we can scale from a single building to an entire portfolio with minimal friction, while maintaining the same level of performance and quality.
- How do you ensure the technical depth and reliability needed to operate in complex real-world building environments?
Our platform is built by engineers with deep experience in HVAC, automation, IoT, and large-scale data infrastructure. We understand the nuances of real buildings - legacy equipment, mixed protocols, inconsistent data, and operational constraints.
We handle this complexity through high-reliability data processing, continuous quality checks, system-level backup mechanisms, and a strong focus on seamless integration.
SLUSH made one thing unmistakably clear: the future belongs to companies that turn complexity into clarity. As the industry shifts toward substance and real-world impact, Intellify is ready to help shape the next decade of intelligent building technology. Reach out to discover how Intellify can bring this new clarity and intelligence to your building portfolio!
